<aside> 📈 Hi! I'm Natalia Shcheglova a Data Scientist and Analytics Leader.

My deep understanding of digital products, online marketing, data analysis, and data visualization — combined with my experience leading cross-cultural teams — makes me well-positioned to deliver value to tech companies.

</aside>

Projects

🛠️ Tools

⭐️ Key Skills and Expertise

📋 Experience

Data Services Manager - InterMedia Advertising

*https://intermedia-advertising.com/*

Apr, 2024 - current

Ensure smooth data onboarding process for agency clients.

• Work with clients’ data teams and internal software and data engineers to enable media performance reporting and attribution analyses for clients.
• Create client dashboards in Power BI.
• Conduct quality checks of client data flows, research and resolve data anomalies in client reporting to enhance data understanding and trust.
• Create media mix models to support media budgeting decisions.

Senior Digital Product Analyst - Seek

*https://www.seek.com.au/*

Dec, 2022 - Aug, 2023

Provided data to guide product decision-making and roadmap development for Australia’s largest employment marketplace as the product was undergoing harmonization across eight markets.

• Delivered post-launch analyses of new features to enhance feature performance and user experience.
• Created dashboards in Amplitude and Tableau to empower stakeholders with self-service capabilities.